Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new tra

The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The

How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of t

The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From

Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over i