Download or read book The Highly Effective Marketing Plan (HEMP) written by Peter Knight and published by . This book was released on 2008 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Highly Effective Marketing Plan A proven, practical, planning process for companies of all sizes "HEMP will stimulate you to look at marketing challenges with enhanced clarity, and significantly increase your chances of delivering demonstrable value. Plus, it's a really entertaining read!" Andy Hurst, Sales & Marketing Director, Taylor Woodrow Developments Limited "The Highly Effective Marketing Plan is invaluable in the development and implementation of tactical marketing and communications activity." Rachel Clayton-Hepburn, Head of Marketing, First Choice Holidays and Flights Want to dramatically improve your chances of selling more of your products or services? Discover the step-by-step, proven programme that allows you to create a highly effective marketing plan that works - in just one hour! You've got a product or service that you want to sell more of. A lot more. And you want to use your money wisely and to the best effect. You need a Highly Effective Marketing Plan . Whether you are a start-up with a tiny budget or a multinational corporation, whether you're an entrepreneur or a marketing manager, this no-nonsense highly practical guide will take you stage by stage through the process that will tackle your problems and highlight your opportunities. And it's tried, tested and proven. A Highly Effective Marketing Plan is a process that will massively improve your chances of profitably selling more of your products and services. And it will stop you wasting money on marketing initiatives that should never see the light of day. Simple, straightforward but extremely potent, the Highly Effective Marketing Plan really works. Let it work wonders for you.