Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive series of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. While tracing the development of hundreds of media theories or their variants over the past century, this two-volume collection delves deeply into the most prominent and influential theories while providing enlightening case studies of their application in various regional and national contexts.