Download or read book The Halo Effect written by Phil Rosenzweig and published by Simon and Schuster. This book was released on 2009-01-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges popular misconceptions about business success in today's world, explaining how experts mistakenly assume that money-making companies naturally prioritize strong leadership and clear strategies as well as high profits. Reprint. 40,000 first printing.