Download or read book Information Communication Technologies and Globalization of Retailing Applications written by Rajagopal, Dr. and published by IGI Global. This book was released on 2009-03-31 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.