This is a reprint of a previously published book. The original title was Playing by Different Rules. It deals with the Genral Mills/ Parker Brothers Merger.

Long before it took the home video game console market by storm, Sega was already an arcade powerhouse. Parlaying its dominance in coin-operated machines into t

With careers spanning eight decades, William Hanna and Joseph Barbera were two of the most prolific animation producers in American history. In 1940, the two me

The entertainment and media industries, already important sectors of the US economy, continue to grow rapidly in other countries around the world. This ninth ed

The Monopolists reveals the unknown story of how Monopoly came into existence, the reinvention of its history by Parker Brothers and multiple media outlets, the