Download or read book The Gem Merchant written by David Stanley Epstein and published by . This book was released on 2003-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells how to buy, sell, grade and evaluate colored gemstones and how to run a gem business.The marketing section discusses how to gather information, plan and execute sales strategies. This would include prospecting, display, sales presentation close and how to ask for referrals.There is a special section on interest gem marketing. The buying section takes in what to buy, how to negotiate and related topics. The section on manufacturing considers buying raw material (rough gem stone), the separation of rough material for the appropriate cutting processes and what preferences should be given in this decision process. Specific preferred grades in specific species are detailed along with various other subjects and a brief historical analysis and projection for the gem trade.