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The Emergence of Modern Marketing
Language: en
Pages: 157

The Emergence of Modern Marketing

Authors: R.A. Church
Categories: Business & Economics
Type: BOOK - Published: 2004-08-02 - Publisher: Routledge

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Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising
Adcreep
Language: en
Pages: 291

Adcreep

Authors: Mark Bartholomew
Categories: Law
Type: BOOK - Published: 2017-05-23 - Publisher: Stanford University Press

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Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—m
The History of Marketing Thought
Language: en
Pages: 352

The History of Marketing Thought

Authors: Robert Bartels
Categories: Business & Economics
Type: BOOK - Published: 1976 - Publisher:

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The History of Marketing Thought
Language: en
Pages: 406

The History of Marketing Thought

Authors: Robert Bartels
Categories: Business & Economics
Type: BOOK - Published: 1988 - Publisher: Publishing Horizons, Incorporated

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The Marketing Book
Language: en
Pages: 907

The Marketing Book

Authors: Michael J. Baker
Categories: Business & Economics
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge

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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it