Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of c

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to cre

An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will ap

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the mark

Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, loca