The Downfall of Mass Media Public Relations and the Rise of Social Media

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two

For more than a century, local journalism has been taken almost for granted. But the twenty-first century has brought major challenges. The newspaper industry t

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold wa

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve