Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve