Related Books

The Chief Marketing Officer Journal - Volume I
Language: en
Pages: 122
Authors: William L. Koleszar
Categories: Business & Economics
Type: BOOK - Published: 2009-01-06 - Publisher: Lulu.com

GET EBOOK

ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increa
Startup CEO
Language: en
Pages: 486
Authors: Matt Blumberg
Categories: Business & Economics
Type: BOOK - Published: 2020-08-04 - Publisher: John Wiley & Sons

GET EBOOK

You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO
Chief Marketing Officers at Work
Language: en
Pages: 330
Authors: Josh Steimle
Categories: Business & Economics
Type: BOOK - Published: 2016-08-04 - Publisher: Apress

GET EBOOK

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers fr
Global Cmo
Language: en
Pages: 240
Authors: Greg Paull
Categories: Business & Economics
Type: BOOK - Published: 2018-05 - Publisher: Mascot Books

GET EBOOK

Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational init
Marketing
Language: en
Pages: 513
Authors: Dhruv Grewal
Categories: Advertising
Type: BOOK - Published: 2014 - Publisher:

GET EBOOK

Marketing 1e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes o