"Travel agent has become an integral part of the world’s fastest growing travel and tourism industry. A large percentage of all international and domestic tra

Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive

In fewer than three hundred years tourism has become a global service industry of great economic, cultural and political importance. Published to critical accla

Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Consideri

The terms travel and tourism are often used interchangeably in tourism literature. This comprehensive textbook provides students with essential knowledge of the