Download or read book Branding Iron written by Charlie Hughes and published by Racom Communication. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With wit and humour, 'Branding Iron' uses lessons from the car business to guide readers in every business on a quest to build a world-beating brand that leaves a real mark, one made the old-fashioned way - burned in with a red hot iron. The authors do the tough analysis and ask questions that most boards of directors should be asking.