Advocates that employees should focus their attention on what the author defines as the key drivers of cash, profit, assets, growth, and people to evaluate the

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system o

A creative approach to strategy development and planning for companies in today’s turbulent business environment that prepares them for an unknown tomorrow. T

A chronicle of the massive transformation in Hollywood since the turn of the century and the huge changes yet to come, drawing on interviews with key players, a

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known exam