How a nightclub comedian turned a simple joke formula into a million dollar sales hook... and how you can use the same easy 4-sentence formula to stand out from

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business su

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunitie

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A ma