Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growt

A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly publishe

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed pa

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the

Does violence on TV lead to violent behaviour? How can parents influence children’s viewing? Fears over the effect of television on children have been around