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Marketing Myopia
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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market
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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing
Marketing Imagination
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A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industriali
Marketing for Business Growth
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Marketing for Business Growth

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