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How to create compelling ads. Written for anyone who’s interested in the inner workings of advertising or wants to make it in the marketing world, Hey Whipple
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The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, an
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Hey, Whipple, Squeeze This
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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to