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This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for
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The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor peo
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The Next 4 Billion
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Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their prod