The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects o

This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor peo

There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortu

Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their prod