Download or read book Strong, Beautiful and Modern written by Charlotte Macdonald and published by UBC Press. This book was released on 2013 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this highly original account, Charlotte Macdonald shows how governments became convinced they must encourage citizens to be healthier and more active, and how these efforts reinforced the cultural ties of the Empire. Alongside these state-sponsored efforts was a growing emphasis from business, the medical establishment, and popular culture on the importance of having "a better body."