The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within

​Europe is the name for a scintillating variety of historically emerged concepts, constantly developed and discussed over time. Its complexity and fuzziness i

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolingui

The intensification of contacts between cultures and languages has a major impact on all social spheres today. Multiculturalism and multilingualism are importan