The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital busines

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehens

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision ma