Future success? or future shock? Only companies that plan ahead will survive the changes in business today--and tomorrow.

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and

When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. Th

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future di

Strategic planning outlines the path between the current status of the business and the desired status. It requires the business to identify its objectives and