This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet conc

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, po

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids