This significant book takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their o

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries

"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is hap