Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing

Unfortunately, many companies have made mistakes in creating consumer marketing databases. Millions have been wasted on database projects that did not survive.

Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further! Re

Peter Diamandis' exciting discovery will be shared by every reader of Strategic Database Marketing. Rob Jackson and Paul Wang have swept aside the confusion tha

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communi