Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficientl

The pressures to compete in a global economy force businesses to work collaboratively. While the rewards for partnering can be greater in value than those which

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creatin

"If a partner understands better the role alliances play in business strategy, is able to engage in a strategic conversation around the needs for and benefits d

In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships. Competition is no longer