Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficientl

The pressures to compete in a global economy force businesses to work collaboratively. While the rewards for partnering can be greater in value than those which

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creatin

Managing the Partners in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive

After a decade of reeningeering and downsizing, many companies are leaner, more efficient, and acutely focused on their core business. Yet today's growth opport