A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving agg

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on ho

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma

Making strategy requires undertaking major—often irreversible—decisions aimed at long-term success in an uncertain future. All leaders must formulate a clea

Written for foreign policy practitioners, scholars, and students, this book offers critical insights into the modern landscape of international politics and war