This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills nee

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; b

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir

In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T Reese and a collectio