Strategic Sport Communication
Author | : Paul M. Pedersen |
Publisher | : Human Kinetics Publishers |
Total Pages | : 474 |
Release | : 2020-07-05 |
ISBN-10 | : 9781492594499 |
ISBN-13 | : 1492594490 |
Rating | : 4/5 (490 Downloads) |
Book Synopsis Strategic Sport Communication by : Paul M. Pedersen
Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics Publishers. This book was released on 2020-07-05 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--