Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an

"This book addresses the fundamental use of analytical metrics to inform sport managers, framing sport analytics for practical use within organizations. The boo

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an

This book introduces predictive analytics in sports and discusses the relationship between analytics and algorithms and statistics. It defines sports data to be

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and