The non-technical guide to building a booming tech-enabled business Thinking of starting a technology-enabled business? Or maybe you just want to increase your

"Just the understanding and insights you will pick up about how people encounter and cope with combinations of technical, social, political, and economic opport

A leading expert on the global software industry reveals the inner working of software giants like IBM, Microsoft, and Netscape, and shows what it takes to crea

This book is open access under a CC BY 4.0 license. This book is intended primarily for practitioners who are facing the “softwareisation” of their business

The advancementof the softwareindustry has hada substantialimpact notonly onproductivityandonGDPgrowthglobally,butalsoonourdailyworkandlife. Software business r