Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice

Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice

The New Public Health has established itself as a solid textbook throughout the world. Translated into 7 languages, this work distinguishes itself from other pu

Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase th