WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneu

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Social media marketing is not an option anymore. Your customers--no matter who they are--expect you to reach them the way they communicate. The vast majority of

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms