This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidanc

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed t

Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknow

Entrepreneurship and Green Finance Practices focuses on critical issues such as the role of Green Financing in Green Entrepreneurship in Asian Countries and loo