Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landsca

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approa

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the beh

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine