This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspecti

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI appr

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect o