Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff

Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the im

Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you kno

Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune