Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies

Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and de

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Cu

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media