Fans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine) will revel in Aaron Lynch’s groundbrea

A study of the phenomenon of emotion contagion, or the communication of mood to others.

Picking up where The Tipping Point leaves off, respected journalist Lee Daniel Kravetz’s Strange Contagion is a provocative look at both the science and lived

A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often

"From New York Times bestselling author and economics columnist Robert Frank, a revelatory look at the power and potential of social context. As psychologists h