#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Appl

Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.

This book provides a well structured, comprehensive and clear overview of the core business components that helps readers especially those wishing to pursue a c

This text provides physicians with the basic business skills in order for them to become involved in the financial aspect of their practices. The text will help

OVERVIEWWARNING - Read this book only if you want to be successful at sales.No matter what you have heard or read in books and magazines sales professionals are