Sensory Marketing
Author | : Bertil Hultén |
Publisher | : SAGE |
Total Pages | : 271 |
Release | : 2020-04-27 |
ISBN-10 | : 9781526485960 |
ISBN-13 | : 1526485966 |
Rating | : 4/5 (966 Downloads) |
Download or read book Sensory Marketing written by Bertil Hultén and published by SAGE. This book was released on 2020-04-27 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.