Sensory Marketing

Sensory Marketing
Author :
Publisher : SAGE
Total Pages : 271
Release :
ISBN-10 : 9781526485960
ISBN-13 : 1526485966
Rating : 4/5 (966 Downloads)

Book Synopsis Sensory Marketing by : Bertil Hultén

Download or read book Sensory Marketing written by Bertil Hultén and published by SAGE. This book was released on 2020-04-27 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.


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