Related Books

Sensory Marketing
Language: en
Pages: 410
Authors: Aradhna Krishna
Categories: Business & Economics
Type: BOOK - Published: 2011-02-25 - Publisher: Routledge

GET EBOOK

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their b
Sensory Marketing
Language: en
Pages: 271
Authors: Bertil Hultén
Categories: Business & Economics
Type: BOOK - Published: 2020-04-27 - Publisher: SAGE

GET EBOOK

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory
Sensory Marketing in Retail
Language: en
Pages: 244
Authors: Arto Lindblom
Categories: Business & Economics
Type: BOOK - Published: 2024-01-15 - Publisher: Springer Nature

GET EBOOK

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing gu
Sensory Marketing
Language: en
Pages: 324
Authors: B. Hultén
Categories: Business & Economics
Type: BOOK - Published: 2009-05-21 - Publisher: Springer

GET EBOOK

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary s
Customer Sense
Language: en
Pages: 200
Authors: Aradhna Krishna
Categories: Business & Economics
Type: BOOK - Published: 2013-05-06 - Publisher: Springer

GET EBOOK

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes c