Download or read book Just Run It! written by Dick Cross and published by Routledge. This book was released on 2016-10-21 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth engine of the global economy is no longer through mega-production and huge conglomerates, but rather through the proliferation of smaller enterprises. In America alone, tens of thousands of businesses crop up each year. Unfortunately, few will succeed, though not due to a lack of ingenuity, initiative, or even capital. Why, then? Because, according to Dick Cross, author of Just Run It!, most business owners lack not just the fundamentals, the nuts and bolts of operating a business effectively day to day, but the bigger picture of how to achieve business success. After taking dozens of companies from underperforming to high performancing, Cross observed a pattern, out of which he devised a formula for success. Using his Just Run It! formula--which includes the Vision-Strategy-Execution analysis--he is now teaching business owners how to understand their business on "the back of an envelope" and make it exceptional.