Rhetoric in the European Tradition provides a survey for the basic models of rhetoric as they developed from the early Greeks to the twentieth century. Discussi

Since its original publication by UNC Press in 1980, this book has provided thousands of students with a concise introduction and guide to the history of the cl

This book examines the entirety of Giambattista Vico's oeuvre and demonstrates his significance as a theorist who adapted the discipline of rhetoric to modern c

This book, Rhetoric in European and World Culture, defines the position of rhetoric in the cultural and educational systems from ancient times through the prese

By going back to the Italian humanist tradition and aspects of earlier Greek and Latin thought, Ernesto Grassi develops a conception of rhetoric as the basis of