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Type: BOOK - Published: 1999-02-05 - Publisher: McGraw Hill Professional
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers.
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Type: BOOK - Published: 2011-02-15 - Publisher: John Wiley & Sons
Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more
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Brace yourself for plain talk about what's wrong with sales and marketing. Consultant Justin Roff-Marsh says that traditional approaches no longer work: invento