Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, an

This work starts off with fundamental concepts, such as an explanation fo the original eight-step category, before moving to more complex topics, including the

In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In oth

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful

HOW TO design an enjoyable and/or efficient shopper experience. adapt your retail format to new societal trends while keeping the retail brand differentiating.