Advertising to Children on TV

Advertising to Children on TV
Author :
Publisher : Routledge
Total Pages : 346
Release :
ISBN-10 : 9781135626303
ISBN-13 : 1135626308
Rating : 4/5 (308 Downloads)

Book Synopsis Advertising to Children on TV by : Barrie Gunter

Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.


Advertising to Children on TV Related Books

Advertising to Children on TV
Language: en
Pages: 346
Authors: Barrie Gunter
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-09-22 - Publisher: Routledge

GET EBOOK

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growt
Children as Consumers
Language: en
Pages: 228
Authors: Adrian Furnham
Categories: Psychology
Type: BOOK - Published: 2008-01-28 - Publisher: Routledge

GET EBOOK

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. C
Proceedings of the 1997 World Marketing Congress
Language: en
Pages: 670
Authors: Samsinar MD Sidin
Categories: Business & Economics
Type: BOOK - Published: 2015-06-25 - Publisher: Springer

GET EBOOK

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed pa
The Effects of Television Advertising on Children
Language: en
Pages: 392
Authors: Richard Adler
Categories: Business & Economics
Type: BOOK - Published: 1980 - Publisher: Great Source Education Group

GET EBOOK

Children and Advertising
Language: en
Pages: 74
Authors: Arzu Sener
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Nova Novinka

GET EBOOK

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the