First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent dev