The importance of scientific investigation and research is becoming more pronounced in today’s society, with many organizations relying on this research to ma

Research Methodology: Techniques and Trends focuses on both undergraduate and post graduate courses; and it helps readers understand the basic concepts and the

`This is an impressively detailed, clearly written book.... It is a book that I would like students to read′ - Clive Seale, Goldsmiths College, London Social

Across a variety of disciplines, data and statistics form the backbone of knowledge. To ensure the reliability and validity of data, appropriate measures must b

About the Book: This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a